"I was once one of those kids. At 7 years old, I was deeply ashamed to be in the remedial reading program. The experience was made worse when the teacher told my parents there was nothing left she could do, I was a 'lost cause.'"
Hey folks, I’m Alex Buis, and I've recently joined the Book Trust team as Marketing and Social Media Intern. When I signed on a few weeks back, I naturally presumed that I’d spend my time fulfilling the job description - marketing till the cows come home.
Think about the last time you visited the cereal aisle in the grocery store. Did you choose something you know you like because you have eaten it before? Did someone recommend that cereal to you? Did you like the design on the box? Did you read the nutrition information? Or, did you walk out empty handed because you were overwhelmed by the options and couldn’t figure out how to make a choice?