Book Trust has seen significant growth in the last 18 months – nearly a 40% rise in the number of students served and an almost 35% increase in revenue.
Who loves a great challenge? You know - the kind that keeps your mind racing from one idea to another, sometimes waking you up at night or distracting you in the shower.
"I was once one of those kids. At 7 years old, I was deeply ashamed to be in the remedial reading program. The experience was made worse when the teacher told my parents there was nothing left she could do, I was a 'lost cause.'"
"Champions are made from something they have deep inside of them–a desire, a dream, a vision."
"Growth is never by mere chance; it is the result of forces working together."
James Cash Penney, founder of JC Penney
Old Habits Die Hard
We all have them. We probably don’t remember when they started. We all try to break them. Sometimes we succeed. Sometimes we don’t. Whether it is nail biting, pimple popping, peeling skin off apples, tapping your fingers to the beat, obsessively checking your phone... The list goes on and on.
Celebrate Good Times, Come On
We all know that refrain. We immediately hear Kool & the Gang singing in our heads. It probably brings a smile to our faces. Maybe the last time you heard it you were celebrating someone you care about at a wedding.
Hey folks, I’m Alex Buis, and I've recently joined the Book Trust team as Marketing and Social Media Intern. When I signed on a few weeks back, I naturally presumed that I’d spend my time fulfilling the job description - marketing till the cows come home.
Last month I had the privilege of meeting Moe at one of our Book Trust celebrations at a school in Denver. Moe’s experience that day triggered him to think about his young self. It started when he saw that Scholastic Reading Club flyer---it immediately evoked feelings of desire and embarrassment. He was the kid who couldn’t buy books because his mom could not afford them.
Think about the last time you visited the cereal aisle in the grocery store. Did you choose something you know you like because you have eaten it before? Did someone recommend that cereal to you? Did you like the design on the box? Did you read the nutrition information? Or, did you walk out empty handed because you were overwhelmed by the options and couldn’t figure out how to make a choice?