Press Kit

News media interested in covering Book Trust, or those needing an expert in children’s literacy and reading, please contact:

Virginia McCarver
Direct: (303) 995-7037

As a national literacy program, Book Trust is well-positioned to work with members of the media in a number of areas, including: 

  • Literacy best practices
  • Promoting reading in the home
  • Reading programs and curriculum 
  • National trends in education and literacy

About Book Trust

Brief Description 

Book Trust is a 501(c)(3) nonprofit organization whose mission is to empower children from low-income families to choose and own books, inspiring a passion for reading and cultivating increased literacy skills and life-long learning. Established in 2001, Book Trust currently serves over 36,000 students in 15 states. To date, Book Trust has put over 3.5 million books in the hands and homes of kids in need. 

Extended Description 

Book Trust is a 501(c)(3) non-profit organization whose mission is to empower children from low-income families to choose and own books, inspiring a passion for reading and cultivating increased literacy skills and life-long learning. Access to books and reading materials is the most significant barrier to literacy. In areas of poverty, the ratio of books to children is 1 book for every 300 children, a figure contributing to the reading gap between low and middle income families. By 12th grade, the reading proficiency of students from low income families is 4 years behind middle income students. Studies prove book choice and ownership are fundamental in promoting literacy. Children who are free to choose what to read are more likely to read, and the number of books in a home has the same impact on a child’s level of educational attainment as parental education levels. 

In 2001, Adrienne Schatz founded Book Trust to help students gain access to books and develop a love for reading. She started with a small pilot program of 170 students in Larimer County, Colorado, providing students money to select and purchase their own books. Today, Book Trust serves over 36,000 kids in 15 states and operates in over 120 schools with high populations of low income students as measured by the National School Lunch Program. Book Trust gives each child $7 a month to choose and order books of their very own from the Scholastic Reading Club. 

In addition to providing children with books, Book Trust offers resources and support to teachers and families, helping to cultivate a love of reading and learning in the classroom and in the home. Book Trust classrooms see significant increases in the number of students reading at grade level, and teachers report Book Trust has a dramatic positive effect on their students’ families, providing a means for parents to learn about and support their child’s interest and education. 

More Information

Fact Sheet: Choice, Ownership, and Literacy

Fact Sheet: Book Trust’s Efficacy and Impact

Annual Report

Logo and High Resolution Images

Book Trust logo (jpeg)

Book Trust logo (tiff)

Book Trust logo extended version (jpeg)

Contact Felix Ortiz if you require a different format or file size.

Photo: Books in the Hands of Kids

Caption: "Book Trust students read and enjoy their monthly book arrivals."



Book Trust Principal Named Colorado’s National Distinguished Principal of the Year

Monday, March 23, 2015

                                          Jenny Passchier

The Colorado Association of School Executives (CASE) named Crawford Elementary School Principal Jenny Passchier National Distinguished Principal of the Year for Colorado.

HI: Help Book Trust Maui County Provide Books for Needy Keiki

Thursday, June 12, 2014

What was your favorite book as a child? Imagine your world today if you didn't have the opportunity to own a book.

Sadly, this is reality for many kids right here in Maui County.

This spring, book lovers and literacy advocates have the opportunity to make their dollars go twice as far while supporting book ownership for keiki on Maui, Molokai, and Lanai.

General News: How Scholastic Sells Literacy To Generations Of New Readers

Monday, July 15, 2013

The ScholasticChances are you have had contact with Scholastic Publishing at some point in your life: You might have read their magazines in school, or bought a book at one of their book fa

General News: Do Kids Really Have Summer Learning Loss

Monday, July 1, 2013

As simple as it sounds, reading books can reverse the summer slide in literacy skills for even the poorest children.

BT News: Comcast Newsmakers Interviews Amy Friedman

Tuesday, March 19, 2013

Beverly Weaver of Comcast Newsmakers interviews Amy Friedman, Executive Director of Book Trust. This interview is airing in rotation during the month of March 2013 on Comcast Entertainment Television (CET) digital channel 105 in Colorado.  It may appear on CNN’s Headline News as well.