Chapter One · CEO Letter
Our mission is to engage every child in book choice and ownership cultivating literacy-rich communities. Now more than ever, fulfilling that mission is key to Book Trust students discovering the joy and power of reading. 2020 was an unprecedented year of challenge, resilience, and reflection. It required extraordinary contributions from communities, schools, teachers, students, and families.
Meeting this moment in order to continue providing access to books, despite school closures across the country, focused our work as an equity game changer. Twenty years ago, our founder Adrienne Schatz, launched Book Trust with the commitment that our students would have the opportunity to choose and own books from Scholastic Book Clubs every month of the school year. Culminating in home libraries to be shared with family, our simple yet impactful program served 57,704 students and 2,478 teachers in 20 States. As children learn to value reading and fall in love with books, they make the successful and critical transition from learning to read to reading to learn. Multi-year exposure to the Book Trust program shows students’ reading levels continue to improve, further motivating them to succeed.
Every child discovers the joy and power
of reading to create limitless possibilities.
Engaging every child in
book choice and ownership,
cultivating literacy-rich communities.
Chapter Two · Impact
Books chosen & owned
Students served this year
Schools served in 21 states
Book Trust empowers students in Title I schools to choose and own books, sometimes for the first time in their lives. We know from research that choice and consistency are powerful tools that increase joy in reading, which improves motivation, reading skills, and outcomes.
During each month of the school year, students are provided Scholastic Book Clubs flyers and choose books at no cost to them. Teachers and students celebrate the arrival of book orders. Students read at school and at home, sharing with one another, engaging family members in reading, and building home libraries. As the program is implemented, teachers observe reluctant readers finding the joy in reading.
Diverse Books Spark the Curiosity of Every Reader
Each month, students scour through the Scholastic Book Clubs flyer, searching for books that spark their interests. They peruse titles available in both English and Spanish, a large selection of diverse books and classic favorites like Clifford the Big Red Dog. This year, top titles included Hidden Figures, the true story of four female African American mathematicians who broke the color barrier and made history, and ¡Di Hola!, a Spanish title about a young girl who learns about different languages and cultures from her neighbors. From astronauts to ninjas, Spanish titles to mindfulness exercises, students are selecting titles based on their interests and curiosity.
Innovating to Create Consistent Access to Books
In 2020, remote learning challenged schools, students, and families. Even libraries, hubs for literacy and learning, were forced to shut their doors. While all Book Trust schools were closed for some period of time as well, we were determined to provide access to books so that students could continue to build their home libraries. This has been our mission for 20 years, but perhaps never more so than in 2020.
We rapidly pivoted our program, providing delivery options that worked for teachers and focused on family engagement to ensure support for a culture of literacy in the home. For communities whose internet access and device availability made remote learning especially challenging, the continued presence of books at home was all the more important.
After schools shuttered, we quickly tested three different delivery models to ensure books continued to get into the hands of students. Across the country, our books were delivered to teacher and student homes, along with food distribution sites. We tested and collected data on the most effective models in each community to scale, as it became rapidly clear that remote learning would continue through the entire school year.
We also doubled down on parent engagement strategies, which included mobile-friendly bilingual resources to help families support their child's literacy journey. Monthly teacher communications were rooted in early literacy research that supports reading development.
In a time of uncertainty, we learned about the strength of our communities, students and teachers as well as the durability of our mission, and the flexibility of our model. Despite school closures and distance learning, we continue to fulfill our promise for every Book Trust student to discover the joy and power of reading to create limitless possibilities.
Book Trust Communities
Chapter Three · In Their Words
Stories from Teachers and Parents
Chapter Four · Supporter Stories
Chapter Five · Financials
Financials - Year Ending June 30, 2020
Corporations · $315,764
Individuals · $957,759
Organizations · $205,454
Foundations · $2,158,992
Program Service Revenue · $692,980
Events · $196,995
In-Kind Contributions · $477,131
Other · $10,670
Program · $3,667,928
Management & General · $79,714
Fundraising · $414,494
Book Trust Schools:
Chapter Six · Philanthropic Partners
Book Trust's philanthropic partners provide the resources needed to expand our reach, increase our impact, and support our students to discover the joy and power of reading.